Bachelor of Happiness
![artchipel:
Deanna Staffo (USA) - Charcoal Island, view the complete series (2006)
[more Deanna Staffo]](http://25.media.tumblr.com/tumblr_lxljnoHA3Q1qdhfhho1_r1_1280.jpg)
Deanna Staffo (USA) - Charcoal Island, view the complete series (2006)
[more Deanna Staffo]
1,882 notes (via donkeydonkeyfruitbox & artchipel)
Sony Bravia Bouncy Balls Ad
Another example of Weak theory. I think this actually generated more sales for Jose Gonzalez than Bravia & that has to do with branding…. which I learn about next week, or something.
Carlton Draught’s Very Big Ad
Another classic example of Weak Theory. Once again, does not look to be informative, it’s very much so about the creative publicity. This has been a very successful ad.
Cadbury Gorilla Ad
Text book example of Weak Theory in practice, one of only three ads that my lecturers talk about as being xxAMAZINGxx.
Weak theory relates to the ATR model:
- Awareness
- Trial
- Retention
And is seen as creative publicity. It is said to be understated, quirky, indirect, have unusual visual effects or humor… and is shown to have the greatest effect. It doesn’t hard sell. It doesn’t look to be informative, it looks to create cues and reinforce positive attitudes held by consumers as well as increase salience.
